The materials provided on this page
are designed to assist you in
running a successful public relations
campaign in your community.
If you have any questions or concerns
please contact our Director of Communications:
PR Resources - Media
TACF Display Resources
- Orchard Signs
- TACF Presentation (PPT 97-2003)
- TACF Presentation (PDF)
- Charlie Chestnut Environmental Education Program
- Contact Cards
- TACF's Backcross Breeding Chart
- Language for a chestnut orchard anti-pilfering sign (English-Chinese-Korean) word doc
- Logo Large Green
- Leaf (jpg)
- Business Card Template (quark)
- Business Card Template (pdf)
Feel free to download the following files to create your TACF contact cards.
Card samples are below, and a quark or pdf template can be downloaded.
Provide each of the following files for the Printer:
Please note that "TACF Green" is Pantone (R)341 C.
If using color in your publication, please ask your printer to be sure to use that or,
when not avaibale, 342 may be substituted.
Recommended Stationary is Strathman 88# Natural White
Communicating with the Media
- Statement on seed distribution
- Locate press in your community
- Writing About The American Chestnut Foundation
- The first letter of each word is capitalized, including "The," to conform with our legal name.
- Use TACF as the acronym; ACF is trademarked by The Association of Consulting Foresters and should not be used.
- American chestnut: "A" is capitalized, "c" is lower case.
- Blight-resistant: is hyphenated, as in "blight-resistant chestnut" or "the tree will be highly blight-resistant"
- Blight resistance: is not hyphenated, as in "The tree will have sufficient blight resistance."
- Bur: is preferred to "burr ."
- Backcross: single word.
- Backcross breeding: The process used by TACF. Selected offspring of the first cross between Chinese and American chestnut are crossed with, or "back to" American chestnut only in subsequent generations. The term " Cross breeding" should be avoided because it implies multi-generation crosses between species, varieties or breeds. In cross breeding, selected offspring of the first cross may again be crossed with other species, varieties or breeds in subsequent generations. "Breeding" may be used, as it refers more generally to crossing within species, varieties or breeds.
- Escaped infection: preferred usage for uninfected wild-growth trees, rather than "survived" infection.
Writing About The American Chestnut Foundation
How to Use the Media
This section of our site includes four "hints" or "tips" sections
- Publicity Hints gives an overview of how a nonprofit can best work with the media.
- News Release Hints discusses the basics for preparing and distributing a news release.
- Interviewing Hints lists how to present your agency to the media.
- Media Relations Tips covers other items that are important to developing a good working
- Statement to the Press in Q&A Format