THE AMERICAN CHESTNUT FOUNDATION

PR Resources - Media

TACF Display Resources

• Display Panels
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  The following pdf images can be downloaded and reproduced
  as a three-panel display.
  ** Please note that the colors may appear different--sometimes up to 15%--
  in print. The yellow is Pantone 128 (CMYK: c0 m11 y65 k0) and
  the green is Pantone 342 (c100 m0 y71 k43).
  Please specify these colors to your printer.

  
  **The final paragraph on this panel can be modified to be chapter-specific, as can the contact information that appears on the bottom of each panel. Please contact Daphne@acf.org for assistance.

  Display panels are W: 22"and L: 36" but can be reduced for a smaller display. Reproduction is approximately $30 per panel, depending on the paper quality.
  Contact your local printer to get a better estimate.

• Powerpoint Presentation (also available in pdf)
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The PowerPoint Presentation is a 1.3 MB file and will take some time to download. Right clicking the file and saving to your hard drive will provide a quicker download, and enable you to keep a local copy.

• Powerpoint Presentation
• Slide Show
• TACF's Backcross Breeding Chart
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TACF's Backcross breeding charts can be a helpful addition to your display. Print out several copies of either version to have available as a hand-out, or enlarge for a poster display.

• Charlie Chestnut Environmental Education Program
• Artists Wanted
• TACF Website Sales Agreement
• Contact Cards
  
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  Contact Cards

  Feel free to download the following files to create your TACF contact cards. Card samples are below, and a quark or pdf template can be downloaded.
  Provide each of the following files for the Printer:

  • Logo Large Green
  • Leaf (jpg)
  • Business Card Template (quark)
  • Business Card Template (pdf)
  
  Please note that "TACF Green" is Pantone (R)341 C.
  If using color in your publication, please ask your printer to be sure to use that or,
  when not avaibale, 342 may be substituted.
  
  Recommended Stationary is Strathman 88# Natural White
  

  

Communicating with the Media

• Statement on seed distribution
• Press Release Template for the Annual Meeting
• Locate press in your community
• Logos
• Images
• Writing About The American Chestnut Foundation
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Writing About The American Chestnut Foundation
• The first letter of each word is capitalized, including "The," to conform with our legal name.
• Use TACF as the acronym; ACF is trademarked by The Association of Consulting Foresters and should not be used.
• American chestnut: "A" is capitalized, "c" is lower case.
• Blight-resistant: is hyphenated, as in "blight-resistant chestnut" or "the tree will be highly blight-resistant"
• Blight resistance: is not hyphenated, as in "The tree will have sufficient blight resistance."
• Bur: is preferred to "burr ."
• Backcross: single word.
• Backcross breeding: The process used by TACF. Selected offspring of the first cross between Chinese and American chestnut are crossed with, or "back to" American chestnut only in subsequent generations. The term " Cross breeding" should be avoided because it implies multi-generation crosses between species, varieties or breeds. In cross breeding, selected offspring of the first cross may again be crossed with other species, varieties or breeds in subsequent generations. "Breeding" may be used, as it refers more generally to crossing within species, varieties or breeds.
• Escaped infection: preferred usage for uninfected wild-growth trees, rather than "survived" infection.

How to Use the Media
This section of our site includes four "hints" or "tips" sections

• Publicity Hints gives an overview of how a nonprofit can best work with the media.
• News Release Hints discusses the basics for preparing and distributing a news release.
• Interviewing Hints lists how to present your agency to the media.
• Media Relations Tips covers other items that are important to developing a good working
• Statement to the Press in Q&A Format